Role of Social Media

"Better Sleep, Brighter Days – Means Wellness One Step at a Time."

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With nearly a decade of experience in Patient Experience at AdventHealth, I specialize in building meaningful relationships, enhancing patient satisfaction, and driving compassionate care initiatives. My expertise spans patient communication, staff training, community outreach, and the development of impactful marketing tools tailored for healthcare environments. Currently, I am completing my Bachelor’s degree at Southern New Hampshire University with a focus on marketing, equipping me with fresh insights and strategies to connect authentically with patients, families, and healthcare professionals alike. My Expertise Patient Experience & Advocacy: Improving patient satisfaction through empathy, communication, and service excellence. Relationship Building: Fostering strong connections with physicians, care teams, and community partners. Healthcare Marketing:Designing outreach campaigns, educational materials, and engagement tools (including flyers for Veterans and MyChart rollouts). Staff Training & Education:Developing and delivering training to enhance compassionate care and patient interactions. Community Engagement:Coordinating events and initiatives that strengthen community trust and awareness. What I Offer Storytelling & Content Creation: Sharing real stories of kindness, empathy, and compassion in healthcare. Consultation: Guidance on patient experience strategies, compassionate communication, and healthcare marketing. Inspiration & Support: A platform to celebrate healthcare heroes and foster a positive, supportive community. I am passionate about shining a light on the heart of healthcare and helping others connect, learn, and grow. Whether you’re seeking inspiration, practical strategies, or a community of like-minded professionals, you’ll find a welcoming space here at The Compassionate Connection. “Let’s celebrate compassion in action—together!”

From Life Experience to Marketing: How Facebook Ads Became Personal

A few years ago, after the loss of my husband, I found myself struggling with being able to sleep through the night. I tried everything I could think of, starting with eating well rounded meals, a good bedtime routine, running each day to tire myself out. But even with all those efforts, I would only get two or three hours of sleep, if I was lucky. During one of those sleepless nights, I would pace the floors and after hours I would end up scrolling through Facebook. That is when I noticed something, the ads in my feed seemed to know exactly what I was going through on a daily basis. Sleep aids, wellness products and running gear that always needed to be replaced, they were there showing up just when I needed them most. I didn’t realize they were called “Target ads” . All I was doing was sharing with friends and family online but also offline and was simply searching for some kind of solution if any. One night a lightbulb went off that Facebook had recognized my interests and was adjusting the ads to fit my lifestyle. At that time I didn’t realize just how powerful target marketing is but how it is so beneficial to both the consumer but also the retailer. I took it one step further and tried one of the products because one of these products had to work. Looking back, I see how these experiences shaped my understanding of branding but also they took it a step further and there was an emotional connection. The plus to this is that I am sleeping better these days which I couldn’t be happier about.

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